MALL OF AMERICA

Minneapolis, MN

Revolutionizing digital displays in the largest mall in America

AmpThink revolutionized Mall of America's main rotunda with an innovative display upgrade. By retrofitting a new Samsung LED screen onto existing Daktronics infrastructure, AmpThink minimized costs and installlation time.

Size

5,600,000 sq ft

Attendance

32 million visitors annually

Industry

Retail

Services

LED & Large Format Displays

IPTV

Wired Networking

In-House Manufacturing

Challenge

AmpThink was tasked with modernizing the Mall of AMerica's main rotunda display, replacing an aging Daktronics screen with a state-of-the-art Samsung LED display. This project not only involved the installlation of new technology but also aimed to enhance the utility of the rotunda as a venue for events, ultimately providing additional revenue opportunities for the mall.

Innovative Solutions

Retrofitting Existing Infrastructure

To minimize costs and installation time, AmpThink developed a custom mount solution that allowed the new Samsung display to be retrofitted onto the existing Daktronics structural steel. This approach utilized adapter brackets specifically designed for this purpose, which significantly reduced the complexity and duration of the installation process. By reusing as much of the existing infrastructure as possible, AmpThink demonstrated a commitment to sustainability and cost-effectiveness.

Rapid Deployment and Monetization

The installation was completed within a week, allowing the Mall of America to quickly capitalize on its new asset. Almost immediately after deployment, the mall rented the display to Peloton for a product demonstration event. This event showcased how easily local HDMI inputs could be integrated into the system, facilitating quick setups for various rental opportunities. The Peloton event alone recovered nearly 10% of the display's cost, illustrating an effective return on investment in a very short time frame.

Use of AmpThink OS

AmpThink's proprietary operating system (OS) played a crucial role in this project by integrating seamlessly with the mall's existing WiPro IPTV core.

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Media Playback: The system allowed for smooth playback from various media sources, enhancing the versatility of the display.

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Local Source Integration: With local HDMI inputs available near the stage area, event organizers could easily connect their devices for presentations or demonstrations. This flexibility not only increased the functionality of the display but also opened up new avenues for revenue generation through event rentals.

Enhancing Utility and Revenue

The modernization project was not just about replacing an old display; it was about transforming how the Mall of America could utilize its rotunda space. By upgrading to a high-resolution Samsung display and integrating advanced technology:

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Increased Event Capability: The rotunda could now host a wider variety of events, from product launches to community gatherings, all supported by high-quality visual displays.

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Monetization Opportunities: The ability to rent out the screen for events provided a direct revenue stream that could be leveraged by the mall management team.

Impact

The project at Mall of America exemplifies AmpThink's commitment to delivering cutting-edge technology solutions while maximizing existing resources. By retrofitting legacy structures with modern displays and utilizing their proprietary OS, AmpThink has not only improved operational efficiency but also created significant new revenue opportunities for one of America's most iconic shopping destinations. Through strategic planning and innovative execution, AmpThink continues to strengthen its longstanding relationship with Mall of America and set benchmarks in technology integration within large public venues.